Bringing Life to the Computer

Click 3X was the first visual effects company to employ a software-driven studio for creating commercials that merge real-life with fantasy. This model represented a radical change to an industry that used only dedicated hardware design systems. Click 3X also distinguishes itself as an innovator and leader in the use of the powerful FLAMEtm real-time compositing technology. "We really see ourselves as a computer-generated imagery (CGI) company," says Phil Price, president and creative director for Click 3X. "CGI is the integration of compositing, real-time video, and real-time interaction. This kind of advanced technology has made extremely sophisticated commercials possible."